Ford Motor Company achieved impressive marks in the recent J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study. The findings demonstrate Ford's sustained commitment to elevating driver gratification, cabin usability, and overall automotive design.
How Did Ford Do?
During the 2026 study period, Ford climbed to ninth position among major mainstream auto manufacturers, scoring well above the average for its market segment. The brand recorded an 11-point increase in its total index score, moving up to 849 out of 1,000, demonstrating clear momentum across its vehicle portfolio.
Gains Made Across the Board
Progress was reported in nearly every category evaluated by new vehicle owners. Key gains included enhanced ratings for interior comfort, exterior appearance, powertrain delivery, and overall build quality. Increased satisfaction with owner-interaction elements highlights Ford's emphasis on user-friendly technology and cabin utility.
Ford Tops Mainstream Brand Rankings
In addition to its APEAL achievements, Ford demonstrated broad market excellence by securing the top rank among mainstream brands in the J.D. Power Initial Quality Study (IQS). Model-level wins in APEAL further emphasized this success, with the Ford Super Duty securing the top spot in the Large Heavy-Duty Pickup class for a third straight year and the Ford Mustang capturing first place among Sporty Cars for the second year running.
What This Means for Ford Going Forward
The results validate Ford's emphasis on engineering vehicles that meet drivers' practical and emotional expectations. By building reliable trucks, athletic coupes, and versatile SUVs, the company continues to bolster customer loyalty. Drivers looking for a top-performing vehicle are invited to contact Grand Prairie Ford or visit us.