Why Generation Z Loves Ford

If you have a young car buyer at home who’s in high school or college, these are things they’ll likely consider when searching for their first or next car: Ford, fuel economy, value and style. According to MaritzCX, an independent research company, Generation Z drivers (ages 16 to 21) consider vehicles from Ford more than any other automotive brand. The company says Ford is the No. 1 brand considered by this group because of its fuel-efficient vehicle options, as well as its pricing and vehicle designs.
In addition, MaritzCX’s study revealed that Generation Z shoppers are most…
