Ford Motor Company has announced that it is discontinuing the Ford EcoSport. The move is a surprise, as the EcoSport has been one of the company's most popular small crossovers. The EcoSport first hit the market in 2003 and has been updated several times. But with the rise of SUVs and crossovers, the EcoSport has become less popular. As a result, Ford has discontinued the EcoSport to focus on other vehicles in its lineup. The EcoSport's discontinuation leaves a hole in the small crossover market. Other automakers are likely to fill that hole, but the EcoSport is the only game in town now.
Saying Farewell to the EcoSport
The Ford Ecosport will be discontinued in the U.S. market before the end of 2022. However, according to a report from the Detroit Free Press last week, the automaker is looking to the future. Ford has not confirmed the move, but the decision is thought to be related to slow sales of the vehicle. Ford is expected to debut a new small crossover vehicle to replace the Ecosport later this year.
The Ford EcoSport is available with front-wheel drive or all-wheel drive. The front-wheel drive EcoSport earns an EPA-rated 27 mpg city, 29 highway, and 28 combined. The all-wheel drive EcoSport achieves an EPA-rated 25 mpg combined.
The decision was precipitated by the company's decision to close its plant in India, where the Ecosport was produced. Instead, the automaker will redirect those resources to technology and engineering. The Ecosport has been a popular vehicle in India but has failed to catch on in other markets. Ford plans to focus on larger vehicles that are more popular in other parts of the world.
The Ecosport's discontinuation is disappointing, but Ford is hopeful that its other offerings will be more successful.
The Ford EcoSport has been popular in Brazil for many years. In 2019, 67,708 models were sold, according to a report done by The Free Press. It significantly increased from the previous year when only 47,514 models were sold. There are many reasons for EcoSport's popularity in Brazil.
The EcoSport is continuing to gain in popularity in Brazil, and even more, people will likely buy it in the future.
Visit Our Dealership in Grand Prairie, TX Today
Ford has announced that it will discontinue the EcoSport, which means now is the time to buy one if interested. Our dealership in Grand Prairie, TX, has a large selection of EcoSports, so come in and look today. We'll be happy to answer any questions and help you find the perfect EcoSport for your needs.